In this article, we are going to cover-
What is the VIP loyalty program
The Value in this program
How to set up the VIP loyalty program
How to create a one-time reward
How to test the flow
VIP Loyalty Program
This program creates loyalty tiers for your customers (bronze, silver…), and rewards them with a certain percentage of their purchase according to their tier. for each order they create.
Every time a customer makes a purchase, our system records their lifetime value. If the lifetime value passes a threshold you select, the system will place a tag on the customer and give them cashback every time they make a purchase in your store.
The Value in this Program
This program makes it worthwhile for your customers to become loyal, returning customers, because they know that the more they spend, the more store credit they will receive back.
This program helps you maintain loyal customers, and makes them feel valued and appreciated.
How to set it up
From your Rise dashboard go to Workflows-> VIP Tiered Program
You can activate the workflow as-is, or you can customize it to your preferences:
Change the percentage of the cashback
Change the value of the tiers’ total spent value.
Change the reward to a fixed value reward.
Change the reward to a one-time reward (see below).
Change the tag names.
To customize press the customize button, and then:
Step 1: Determine the spending thresholds customers must meet to earn a reward.
To do so, click on the box with 'Customers total spent equal..." and adjust the amount.
Then, click on the 'Issue Store Credit' box to adjust the reward amount.
Please note: Condition values must be organized in the workflow from the highest value to the lowest - i.e the highest spending threshold must be at the top of the workflow, with the amounts decreasing.
Step 2: Customize the content of the rewards email
In the ‘Issue Store Credit’ tab, you can click on the ‘Notifications’ icon to customize the content of the email that is sent to your customers upon receiving a reward.
Step 3: Determine if you'd like the store credit to expire
To create an expiry date to the store credit issued, check the ‘Add expiration date’ checkbox in the ‘Issue Store Credit’ tab, and add an expiry date.
How to create a one-time reward
This is for cases when you would only like to reward your customers once for meeting the spending thresholds you set (otherwise, the reward will be given for every purchase to customers who meet the condition).
To set this up add a condition that customer tags do not include the reward’s tag or above.
For example: If your workflow includes a 10% cashback for a 500 dollars total spent, and tags the customer with a silver tag; in the condition of that reward, exclude rewarding customers that already have that tag or above (and already received the reward)- so exclude customers with the silver and gold tag.
How to test the flow
To test the workflow, click the ‘Test workflow’ button - learn more here.
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