In this article you will find:

  1. What is the BOGO flow?

  2. The advantages in setting up BOGO incentives for gift cards.

  3. How to set up BOGO using in the workflows.

What is the BOGO flow?

This flow rewards customers with store credit for purchasing a gift card in your store.

The advantages of the BOGO flow

Gift card incentives are beneficial for all sides. Gift cards are a great way to acquire new customers, and with this flow your loyal customers will be encouraged to purchase a gift card for their loved ones, possibly getting you new customers, or encouraging old customers to return to your store. This flow has a double benefit because the store credit the purchaser receives will get them returning to your store to purchase more!

How to set up BOGO using the Rise workflows

  1. Go to your Loyalty & Rewards tab

  2. Choose the 'BOGO gift cards' pre-made flow.

 3. Delete the 'Issue store credit' box that automatically appears.

4. Click 'Add condition' & select 'Product ids' in the side panel

5. Insert gift card product ID in the 'Set value' box

 You can locate your product ID in the product page URL on your Shopify admin:

 6. Then click 'Add action' and select 'Issue Store Credit':

7. If you'd like to provide your customer with a gift card that has the equivalent value of the gift card purchased, then select 'Percentage of' & '100% of Item price'

8. You will then need to create a collection ID solely for your gift card.

To do so, follow these steps:

  • Go to your Shopify admin > Products > Collections > Create collection > insert title (e.g Gift Card collection) > Under 'Collection type' please ensure you select 'Manual' - this is crucial! > Save

  • Then, copy the collection ID by copying the end of the URL of the gift card collection. 

9. Return to the worfklow & paste it in the 'Collection ids' box

  10. Last and most importantly, activate the flow and save.

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