In this article you will find:

  1. What are Klaviyo event variables?

  2. List of all Rise Gift Card event variables

  3. Recommended templates for gift card emails

What Are Klaviyo Event Variables?

When you have an integration with a third-party service or tool, Klaviyo records certain metrics when a customer profile takes an action. The Rise event variables are referring to actions you customers take, in regard to gift card purchases.

These event variables are can only be used in metric-triggered flow messages, and with the Rise-Klaviyo integration for Gift Card emails, there are different event variables for the Recipient Flow, and different even variables for the Buyer Flow. Please review Klaviyo’s article for more information about Event Variables.

Rise Gift Card Events

You can find the list of the Rise even variables once you’ve set the flow with the Rise metric (Recipient / Buyer) -> add content -> edit content -> Preview:

For your convenience, we’ve gathered all Rise’s event variables, separated into two Flows: Recipient Flow and Buyer Flow.

Gift Card Recipient Flow (Rise.ai - Gift Card Recipient Notification Trigger)

Gift Card Balance

{{ event.gift_card_balance }}

Gift Card Code

{{ event.gift_card_code }}

Gift Card Expiration

{{ event.gift_card_expires_at }}

Schedule Date

{{ event.schedule_to }}

Sender First Name

{{ event.sender_first_name }}

Sender Last Name

{{ event.sender_last_name }}

Recipient First Name

{{ event.recipient_first_name }}

Recipient Last Name

{{ event.recipient_last_name }}

Greeting Message

{{ event.greeting_message }}

Greeting Image*

{{ event.greeting_image_url }}

Greeting Experience Page**

{{ event.claim_page_url }}

Print Gift Card Page

{{ event.print_claim_page_url }}

Sending Method

{{ event.gift_sending_method }}

Buyer Gift Card Flow (Rise.ai - Gift Card Buyer Notification)

Gift Card Balance

{{ event.gift_card_balance }}

Gift Card Code

{{ event.gift_card_code }}

Gift Card Expiration

{{ event.gift_card_expires_at }}

Recipient Notification Schedule Date

{{ event.recipient_notification_scheduled_to }}

Buyer First Name

{{ event.buyer_first_name }}

Buyer Last Name

{{ event.buyer_last_name }}

Recipient First Name

{{ event.recipient_first_name }}

Greeting Message

{{ event.greeting_message }}

Greeting Image

{{ event.greeting_image_url }}

Greeting Experience Page

{{ event.claim_page_url }}

Print Gift Card Page

{{ event.print_claim_page_url }}

Sending Method

{{ event.gift_sending_method }}

* To learn how to add the Gift Card image to your emails using the greeting image event variable, please follow this article.

** To learn how to add the Greeting Experience link to a button using the Greeting Experience event variable, please follow this article.

Recommended Gift Card Email Templates

Recipient Flow Emails

Gift card recipient email

{{ event.sender_first_name }} bought you a Gift Card at Tiny Thorns

{{ event.recipient_first_name }},

" {{ event.greeting_message }} "

Yours, {{ event.recipient_first_name }} {{ event.recipient_last_name }}

To view your Gift Card copy paste this URL - {{ event.claim_page_url }}

Gift Card expires on: {{ event.gift_card_expires_at }}

Gift card print email

Thank you for buying {{ event.recipient_first_name }} a Gift Card.

To print it out copy paste this URL - {{ event.print_claim_page_url }}

Gift card IM email

Thank you for buying {{ event.recipient_first_name }} a Gift Card.

Share the Gift Card via a link - {{ event.claim_page_url }}

Buyer Flow Emails

Buyer confirmation email

Thank you for buying a Gift Card at Tiny Thorns!

Your beautiful Gift Card will be sent to {{ event.recipient_first_name }} on {{ event.recipient_notification_scheduled_to }}

To view the Gift Card copy paste this URL - {{ event.claim_page_url }}

Gift Card add to cart email

Thank you for buying a Gift Card at Tiny Thorns!

Hi {{ event.buyer_first_name }}, here is your {{ event.gift_card_balance }} Gift Card. Treat yourself, or send it to someone else as a gift.

To view the Gift Card copy paste this URL - {{ event.claim_page_url }}

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