In this article we cover-

  1. What is the Instagram Gift Card button?
  2. How to implement your Rise Gift Card in your Instagram account page.
  3. How to get your Rise partner link.

The Instagram Gift Card buttons

The new Instagram Gift Card button was launched as a part of Instagram’s & Facebook’s effort to help small businesses during the COVID-19 pandemic (see how to promote your gift cards through Facebook here). Rise integrates with Instagram to allow all of our merchants to benefit from this program.

This button will appear on your Instagram account page and can be included in your Instagram stories, allowing customers to purchase your Gift Card with a press of a button!


How to implement the Gift Card button on Instagram

First, it is important for you to have a business account on Instagram, learn how to convert your page into a business page here (please make sure your account is a business account and not a brand account).

After doing so, follow these steps to make the button live in your account page (learn more here)-

  1. Go to your Instagram profile -> Edit Profile.
  2. Under “Public Business Information,” tap Action Buttons.
  3. Under “Select a Button,” choose Gift Cards.
  4. Select Rise as your partner to sell your gift cards.
  5. Add the partner link for the gift card service you selected (see below how to get this link).
  6. After you’ve entered the website, tap Done.

To create a Gift Card sticker to appear on your Instagram story, follow these steps

  1. Select a photo or video to upload to your story.
  2. Select the “Gift Card” sticker.
  3. Add Rise as your Gift Card partner, and insert your partner link (see below how to get this link).
  4. Move the Gift Cards sticker to where you would like it to appear on your story. You can also tap the sticker to change its color.
  5. Share your story 😀

Now people can buy gift cards through the sticker on your story! Please note that-

  • Only one Gift Card sticker can be added per story.
  • Viewers can re-share your Gift Cards sticker to their own story.

How to get your Instagram partner link

To get your partners link, go to your Rise dashboard -> Gift Cards -> Sales channel -> Instagram -> Copy your link

Please note, it can take up to 48 hours after sign up, for this link to become active on Instagram.

We wish you the best of luck with your new Gift Card sales channel!

To learn how to further promote your Gift Cards using Facebook, check out this article.

If you need anything, please contact us at [email protected], or in the chat box.

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