The banner VICI placed on their homepage

In this article you will find:

  1. How to send Store Credit based on specific triggers.
  2. How to send Store Credit based on specific conditions.
  3. How to create fixed/dynamic rewards.
  4. How to tag customers based on specific conditions.
  5. WorkFlow examples and use cases.

To begin, click on the Workflow tab in your Rise Dashboard. 

You can either select one of our pre-made WorkFlows or create your own. Our pre-made WorkFlows are customizable and are good for quick implementation.

After clicking on a pre-made WorkFlow, you can read why it was made, and the rewards rules in it. Then, you can choose if you'd like to customize it or activate it directly.

You can also create your own WorkFlow from scratch:

At anytime, you can test the WorkFlow, this will trigger an email with the Store Credit, and will add the Store Credit to the customers Loyalty Card under the note:"Test".

  1. How to set up specific triggers (Select Trigger):
  • Order created - an email with Store Credit will be sent when the order is completed, even if payment wasn’t captured yet.
  • Order paid - Store Credit will be sent only when the payment is captured, which enables fraud prevention.
  • Account created -  Store Credit will be sent once a customer created a new account at your store.

2. How to set up specific conditions (Add Case):

  • Total cart price - the total value of the cart (including shipping fees). Example: if a customer’s cart value is over $100, the customer automatically receives $10 as Store Credit.
  • Order count - the number of individual purchases a customer made at your store. Example: If a customer makes 3 purchases at your store, they will automatically receive $20 in Store Credit.
  • Product IDs  - use this condition to promote new products. Example: if a customer purchases product X, the customer automatically receives $5 in Store Credit. You can locate your product ID in the product page URL on your Shopify admin:

You can have a few product IDs in one condition:  

  • Customer Lifetime Value (LTV) - the total amount a customer spent at your store. Example: if a customer’s total spending is over $2000, the customer will automatically receive a $100 in Store Credit.
  • Customer tags - this condition is based on the tag associated with a customer in your Shopify Admin. Example: If a customer’s tag is “VIP”,  the customer automatically receives 7% back as Store Credit.
  • Account owner - If a customer has an existing account (yes/no). Example: if a customer has an account, they automatically receive 5% back for each purchase in Store Credit.
  • Customer created at - this condition is good for retaining new customers, or bringing in old customers back to your store. Example: If a customer was created between 6-12 months ago, the customer automatically receives $15 as Store Credit.


  • You can define multiple cases in one Workflow.
  • If you define two or more cases in one WorkFlow, remember to set the cases from the highest value to the lowest value.

3. How to set up an action (Add Action):

  • Issue Store Credit:

Fixed - a static value will be issued as Store Credit if the conditions are met, such as $5, $10, etc.
Dynamic - a percentage of the total cart price will be issued as Store Credit, such as 5%, 10% etc.

  • Issue Limited Gift Card: limit the issued Store Credit (fixed/dynamic) rewards to be redeemed only by purchasing products from specific collections. Insert the collection ID you'd like the Store Credit to be redeemable in. You can see the collection ID at the top of the collection page on your Shopify admin.
  • Store Credit Email content - you can edit the content of the email subject, header, message and the expiration date of the Store Credit.

For a complete template customization, go to the Email Builder / Email notifications tab and customize the Store Credit email:

  • Expiration date - Choose an expiration date (optional), for a specific date or dynamic (by days, weeks, months or years).

 4. How to add a customer tag based on specific conditions (Add Action):

  • Add customer tag - the Workflow will automatically tag a customer who matches the conditions. The tag will automatically appear on your customer details page, and you can see it in your Shopify admin==>Customers tab. 
  • Read more on how to create and use customer tags here.

5. WorkFlow examples and uses:

  • A WorkFlow that will automatically send 3% of the cart value as Store Credit for every purchase over $50:
  • A WorkFlow that will automatically send $10 Store Credit for purchases between $100-$150, or a $20 Gift Card for purchases of over $150.
  • A WorkFlow that will automatically send 10% of the cart value as store credit for purchases made by customers with the tag VIP.

After you're done, give your WorkFlow a name and turn it on (don't forget to save!).

Remember to create a homepage image or banner informing your customers of your new Store Credit rewards plan, and link it to a specific landing page that explains the advantages of buying your products. Make sure your banner and landing page are colorful, with text and images that create the right atmosphere.

SureFit placed this image at the top of their homepage

Related articles:

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