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Rise & Klaviyo Integration - Gift Cards Events
Rise & Klaviyo Integration - Gift Cards Events

How to use event variables for your gift card emails in Klaviyo

Dana Rise avatar
Written by Dana Rise
Updated over 3 months ago

In this article you will find:

  1. What are Klaviyo event variables?

  2. List of all Rise Gift Card event variables

  3. Recommended templates for gift card emails

What Are Klaviyo Event Variables?

When you have an integration with a third-party service or tool, Klaviyo records certain metrics when a customer profile takes an action. The Rise event variables refer to actions your customers take, regarding gift card purchases.

These event variables can only be used in metric-triggered flow messages, and with the Rise-Klaviyo integration for Gift Card emails, there are different event variables for the Recipient Flow and different even variables for the Buyer Flow.
Please review Klaviyo’s article for more information about Event Variables.

Rise Gift Card Events

You can find the list of the Rise event variables once you’ve set the flow with the Rise metric (Recipient / Buyer) -> edit email -> preview and test:

For your convenience, we’ve gathered all of Rise’s event variables, separated into two Flows: Recipient Flow and Buyer Flow.

Gift Card Recipient Flow (Rise.ai - Gift Card Recipient Notification Trigger)

Gift Card Balance

{{ event.gift_card_balance }}

Gift Card Code

{{ event.gift_card_code }}

Gift Card Expiration

{{ event.gift_card_expires_at }}

Schedule Date

{{ event.schedule_to }}

Sender First Name

{{ event.sender_first_name }}

Sender Last Name

{{ event.sender_last_name }}

Recipient First Name

{{ event.recipient_first_name }}

Recipient Last Name

{{ event.recipient_last_name }}

Greeting Message

{{ event.greeting_message }}

Greeting Image*

{{ event.greeting_image_url }}

Gift Card Product Image

{{ event.product_image }}

Greeting Experience Page**

{{ event.greeting_claim_page_url }}

Gift Card Claim page

{{ event.giftcard_claim_page_url }}

Print Gift Card Page

{{ event.print_claim_page_url }}

Sending Method

{{ event.gift_sending_method }}

Apple Wallet Link

{{ event.apple_wallet_link }}

Buyer Gift Card Flow (Rise.ai - Gift Card Buyer Notification)

Gift Card Balance

{{ event.gift_card_balance }}

Gift Card Code

{{ event.gift_card_code }}

Gift Card Expiration

{{ event.gift_card_expires_at }}

Recipient Notification Schedule Date

{{ event.recipient_notification_scheduled_to }}

Buyer First Name

{{ event.buyer_first_name }}

Buyer Last Name

{{ event.buyer_last_name }}

Recipient First Name

{{ event.recipient_first_name }}

Greeting Message

{{ event.greeting_message }}

Greeting Image

{{ event.greeting_image_url }}

Gift Card Product Image

{{ event.product_image }}

Print Gift Card Page

{{ event.print_claim_page_url }}

Sending Method

{{ event.gift_sending_method }}

Apple Wallet Link

{{ event.apple_wallet_link }}

* To learn how to add the Gift Card image to your emails using the greeting image event variable, please follow this article.

** To learn how to add the Greeting Experience link to a button using the Greeting Experience event variable, please follow this article.

Recommended Gift Card Email Templates

Recipient Flow Emails

Gift card recipient's email

{{ event.sender_first_name }} bought you a Gift Card at Tiny Thorns

{{ event.recipient_first_name }},

" {{ event.greeting_message }} "

Yours, {{ event.sender_first_name }} {{ event.sender_last_name }}

To view your Gift Card copy and paste this URL - {{ event.claim_page_url }}

Gift Card expires on: {{ event.gift_card_expires_at }}

Gift card print email

Thank you for buying {{ event.recipient_first_name }} a Gift Card.

To print it out copy and paste this URL - {{ event.print_claim_page_url }}

Gift card IM email

Thank you for buying {{ event.recipient_first_name }} a Gift Card.

Share the Gift Card via a link - {{ event.claim_page_url }}

Buyer Flow Emails

Buyer confirmation email

Thank you for buying a Gift Card at Tiny Thorns!

Your beautiful Gift Card will be sent to {{ event.recipient_first_name }} on {{ event.recipient_notification_scheduled_to }}

To view the Gift Card copy and paste this URL - {{ event.claim_page_url }}

Gift Card add-to-cart email

Thank you for buying a Gift Card at Tiny Thorns!

Hi {{ event.buyer_first_name }}, here is your {{ event.gift_card_balance }} Gift Card. Treat yourself, or send it to someone else as a gift.

To view the Gift Card copy and paste this URL - {{ event.claim_page_url }}

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